An old English proverb says, ‘you can catch more flies with honey than vinegar’. What does this mean exactly? When it comes to the business world, it means exactly what it says. Sweet deals attract more people then sour deals. What kind of sweet deals attracts customers? Free items of course! People love free stuff. Just the idea that they might get something for nothing drives people nuts. There is no better way to lure potential customers in than with the promise of something for nothing. According to an article, companies give items away for free in order to win customer loyalty. How does this work? It is simple. Say you have a product to offer. Your main goal is to get that product in potential customers hands, right? So, you give the item you are offering to the potential customer for free. Why? Because those who get something for nothing have the potential to become lifelong customers. When someone gets something for nothing they tend to start talking about it. This means free advertisement for you. Here are a few additional elements that occur when people get something for nothing: they wind up paying for it later when they come back for another, they feel obligate to buy (get hooked with sample and come back for more), they think that getting more is a discount (such as 33 percent more than other brands), they buy more when there is some mystery element to it (when they buy fragrance they get a free tote), and they will talk more when they get free stuff (you can’t beat word of mouth marketing).
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